Free SEO course · 2026 edition
53 guides across 9 modules, each reviewed against Google's own documentation and dated so you know how fresh it is. Work through them in order, follow a learning path below, or jump to your level. Progress saves in this browser, no account needed.
How search works, from the first crawl to the rendered SERP.
Find the queries worth winning and map them to content.
Optimize what's on the page: tags, content and links.
Make your site fast, crawlable and unambiguous to machines.
Authority, trust and reputation beyond your own domain.
Rank beyond the ten blue links: YouTube, forums and Discover.
Answer Engine Optimization: win the answer, not just the rank.
Generative Engine Optimization: be the source AI cites.
The work that separates specialists from practitioners.
Short, ordered routes through the curriculum for a specific goal. Each one skips what you do not need yet.
Anyone who needs to understand AI Overviews, AI Mode and ChatGPT search fast
Front-end and full-stack developers shipping sites that must rank
Writers, marketers and founders who own the content calendar
Owners of local or small businesses doing their own SEO
Every term in the course, defined in a sentence or two and linked to the guide that teaches it.
Preview your title and description in Google, and check which AI crawlers your robots.txt allows.
Practise with random questions, then pass the final exam for a certificate of completion.