Found on Google.
Cited by AI.
Learn SEO, AEO and GEO from zero to specialist: the free, in-depth curriculum for web developers who want their work to be seen.
Free, no signup. 44 guides across 8 modules, plus a 10-question self-test.
Eight modules. Zero to hero.
Work through them in order or jump to your level: every guide stands on its own, with code you can ship the same day.
01Foundations
How search works, from the first crawl to the rendered SERP.
- What is SEO?
- How Search Engines Work
- Anatomy of a SERP
Start here·8 guides
02Keyword Research
Find the queries worth winning and map them to content.
5 guides
03On-Page SEO
Optimize what's on the page: tags, content and links.
6 guides
04Technical SEO
Make your site fast, crawlable and unambiguous to machines.
8 guides
05Off-Page SEO
Authority, trust and reputation beyond your own domain.
4 guides
06AEO
Answer Engine Optimization: win the answer, not just the rank.
3 guides
07GEO
Generative Engine Optimization: be the source AI cites.
3 guides
08Expert Practice
The work that separates specialists from practitioners.
7 guides
Stop guessing. Start ranking.
A complete curriculum, zero cost. The only prerequisite is a website worth finding.